Privacy Policy
Last Updated: 29 November, 2025
Business Name: ApexScale
Legal Structure: Sole Proprietorship
Jurisdiction: Malta
Website: https://apexscale.io
Contact Email: [email protected]
ApexScale (“we,” “our,” “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, AI services, and automations.
By accessing ApexScale.io or using any of our AI-related services, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We collect the following types of information:
1.1 Information You Provide Directly
Name
Email address
Contact details
Payment information
Inputs entered into our AI systems
Conversations, messages, or text submitted through website forms or AI chatbots
1.2 AI Interaction Data
We may store conversations or user prompts for:
Improving the accuracy and performance of our AI systems
Troubleshooting and customer support
Ensuring compliance with policies
ApexScale does NOT train proprietary models. However, upstream providers (e.g., OpenAI) may process data according to their own policies.
1.3 Automatically Collected Information
When you use our website, we may collect:
Device information
IP address
Browser type
Usage analytics (via third-party tools)
2. How We Use Your Information
We process personal data for the following purposes:
To provide and operate AI automation services
To respond to support requests
To personalize and optimize user experience
To ensure security and compliance
To improve AI performance
For internal analytics and service enhancement
For marketing communications (only with consent)
3. Legal Basis for Processing (GDPR)
We rely on the following legal grounds:
Consent (e.g., marketing communications)
Performance of a contract (providing AI services you requested)
Legitimate interests (service improvement, fraud prevention)
Compliance with legal obligations
4. Third-Party Services We Use
ApexScale works with reputable third-party providers who may process your data on our behalf:
Go High Level – CRM & automation
OpenAI, Google Gemini, Grok – AI model processing
Twilio – SMS/communication delivery
Each third-party service operates under its own Privacy Policy and data handling standards.
5. AI Data Handling
Your inputs may be sent to third-party AI providers (OpenAI, Gemini, Grok) solely to generate responses or automate tasks.
ApexScale does not use customer data to train its own models.
External AI providers may retain logs based on their policies, but we only retain conversation data for service improvement.
We do not engage in automated decision-making that produces legal or similarly significant effects.
6. Data Retention
We retain your personal data until you request deletion or until your account is deleted.
After deletion, we erase or anonymize your data unless we are legally required to retain certain information (e.g., for accounting or fraud prevention).
7. User Rights
Depending on your jurisdiction (including GDPR rights), you may request:
Deletion of your data
Opt-out of marketing communications
Access to information we hold about you (upon request)
Correction of inaccurate information
To exercise your rights, contact: [email protected]
8. International Data Transfers
ApexScale does not intentionally transfer or store user data outside of Malta.
However, some third-party providers (e.g., OpenAI, Google, Twilio) may process data in their respective global infrastructures.
These providers implement Standard Contractual Clauses and industry-standard safeguards.
9. Security Measures
We take appropriate technical and organizational measures to protect your data, including:
Encrypted storage
Secure HTTPS connections
Access controls
Monitoring for unauthorized access
No system is entirely foolproof, but we work to ensure your information is protected at all times.
10. Payments
If payments are collected, they are handled through secure third-party processors.
ApexScale does not store raw payment card information on its servers.
11. Children’s Privacy
ApexScale does not knowingly collect data from individuals under 16 years old.
If you believe a minor has submitted data, contact us immediately.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
The “Last Updated” date at the top will reflect the latest revision.
Continued use of our services constitutes acceptance of the updated terms.
13. Contact Information
If you have any questions, privacy concerns, or requests regarding your data, please contact:
We will respond as quickly as possible and assist with any data protection inquiries.